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speaker Andy Goldman from Linkdin and the amazing blue grass band The Ebony Hillbiliies. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1410388769005-XZHE7KEVSX5Z8MR2BP6R/MM_Web_Mock_Up.jpg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1410449991795-L06NUAVSS1E30WDW92S0/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1411160293541-X3DIK28WXI8XG86DSKQQ/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1410448026592-MJ8MKUDVV8LD8UT6F8DR/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1410987567493-P3GV35S5C1RP08IDR0SK/BASF_Mag_4_Spreads_3.jpg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1410988054452-OVO0XAE9W5IX1UG21AU8/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1410966958621-21Q9KG1KJ8UJWGZQ2Q7J/image-asset.jpeg Work 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gain deeper insight into the average Welvie user and to uncover potential biases about an aging population. 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https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493756124745-L1J45EQRRGI5M9QX5CWV/image-asset.jpeg Work Exploratory sketches of the Explore Collections section of the site. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493692140427-PPFFIXA89Y855ZZRO0PJ/Bear+baiting+image+%281%29.jpg Work Woodcut image of a bearbaiting from William Lily's Antibossicon, 1521/Folger Shakespeare Library, Digital Image Collection. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493690854045-YHRL6GSNY5BP4BIE1H0L/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493673235128-A48F6ZSMW74VXUOD9RXL/FullSizeRender+%282%29.jpg Work Proto personas completed by the REED team to help foster internal alignment around a primary and secondary audience for the site. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493755130869-3FFOUPOQ5KYPI83WKI53/image-asset.png Work Record view page sketches, side by side comparison versus single view with widgets. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493687003573-A7R3YUXWFT02Y1K6HCNE/image-asset.jpeg Work Proposed search flows with additional functionality questions, part of an iterative process to determine the best search approach for the site. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493690332530-I3U89URKSUUEUHKFC0C6/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494273436226-0OH4HU3IIQZONJUWLBN8/image-asset.png Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493690824130-FO6EGHRGL5QCUQ8DUJA0/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494272764593-2XQMDCP5EWGY7S1VSJFK/image-asset.png Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494274898002-SXDZ2806SIFRV8Z0QQWL/iPhone_mocks.jpg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493661085132-D5KW07194SJ0DD4JLMBI/histriones1.jpeg Work Original transcript, these documents are transcribed and edited into the REED collections based on geographic location. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494275954602-JKQ1Q309CI0VT8J7UB85/image-asset.png Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493662873075-UAGUPE1PTA7TRIJN1GVP/Screen+Shot+2017-04-25+at+9.04.58+PM.png Work This is the resulting transcript as it appears in a printed REED volume. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493689954463-7QGF6A6MLNQQRMLS2T5I/Record+page+2.jpg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493673114184-ZYVVRBA8DBOHKJJ6JYIE/image-asset.jpeg Work Multiple audiences were suggested throughout the workshop, we recorded each suggestion and ranked them based on the team's existing knowledge about who uses the collection most freuently. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493688262788-QNY84ZAR4UU248XUCETD/image-asset.jpeg Work Breakdown of proposed site content by page and site's architecture https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494248019575-52AGNLOA8CHP6GLNFI0Q/image-asset.jpeg Work Task list outline for user testing - we intended to spend more time focusing on the search and individual records pages. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494272937001-K9E2Y6AZI0D35W5YUG35/image-asset.png Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493688076149-8NAS3IHVIH99SSGSVXL2/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493688397947-BIAKKZ2617K801TERVUR/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493688904352-447HGFP5CNVHFNJL4EB2/image-asset.png Work A section of the search facet schema (filters) that would form the multifaceted search on the site. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493853028508-8HH47OGJ1BLXS20YBOQA/image-asset.jpeg Work (Option A) Usability issue - this image block was too large (a recurring issue we saw in a few different places). Without an additional prompt provided participants didn't scroll and weren't aware of the additional content below the fold. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494532591986-5WFWHCMDMLPJUYXRBZXE/image-asset.png Work Flow issue - Distinguishing click and collect grocery store pick up from TTC subway pick up is a large concern and figuring out how the two services work together to support one another will need to be addressed if this service is brought to fruition. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494533094958-6W2K0RV4CHNB0FUZC2GO/image-asset.png Work Usability issue - participants missed the tabs below the header image, scrolling immediately down the page without realizing they could access additional information, including the Help and FAQ sections. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493818381874-PV873733IHMC8DEH8E3N/JF_testing_findings.jpg Work Evaluating test findings, compiling notes and highlighting usable quotes for the presentation summary and highlight reel. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494532553337-JB8TN8O73TQAF4A7JVG3/image-asset.png Work Participants had difficulty identifying how to choose their pick up time during the check out flow. The one hour pick up window caused the most surprise and frustration for our participants. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493819755084-A54PGXXDJK5R6XB8KIS0/image-asset.jpeg Work The Fresh Edits title was confusing to a few participants, however most were still able to make the social media connection and reported appreciating seeing Joe Fresh clothing modeled on real people like themselves. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494692693192-YMD76K6QKUIWH88KUCLV/image-asset.jpeg Work Participant ranking brands according to affordability. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493853007549-A20E2C092PGTIMOQ14LJ/image-asset.jpeg Work (Option B) We had the participants walk through both versions of the retail landing design to gauge their reactions and asked them to navigate to a specific item to explore in more detail, noting any additional challenges encountered as they worked their way through the flow. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493818999692-7R7EBIGFFHZPVE749H11/image-asset.png Work Most participants navigated immediately to the sales and deals page. We confirmed our suspicion that promotions are important and should be made as visible (and as easy to access) as possible. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493812966666-SU3EQZZPUY3EUZ7K4OPH/image-asset.jpeg Work Participant's preference of homepage design in comparison to Joe Fresh (best to worst). https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493818720341-LQST624POEGYUN7P0CD7/image-asset.jpeg Work Wearing my favourite Joe Fresh sweater while facilitating, testing bias perhaps? https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494532851242-947JIHIKN7ATR2HMDKOA/image-asset.png Work Order confirmation page - overall participants understood the pick up service process and reported feeling excited about the potential for this type of offering. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493855931516-M18ZQJBGJ2H78NVMSG7P/image-asset.jpeg Work Content definition workshop - 12 general content types were listed (based on our audit of the topic pages). We reviewed each type as a group commenting on pros and cons and noting all related ideas on sticky notes. We also included a wish list section for interactive content like chat bots which were being discussed for possible inclusion in the site redesign. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493863638383-PPKT8RCE45ZKL2UDO9NS/image-asset.jpeg Work These documents are meant to evolve over time, as roles change and content needs shift. But having something down on paper (even if it changes) is still a very important first step in keeping everyone working toward the same content goals/outcome. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493865353251-WYAIIXD6GI4PP9475JOP/image-asset.png Work Example of a topic page with multiple different content types i.e. general written content, imagery, surveys, games, forums, PDFs etc. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493865260830-DXNYDP74GOYY4VFCPFBC/image-asset.png Work We used these pages to perform a content audit and used the results during our content definition workshop to identify which types of content to focus on. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493864205187-W3WNO3OETAJTI1HJ4T01/image-asset.jpeg Work Certain content types like forums attracted a lot of excitement and attention, because of their potential for fostering peer to peer interaction. Other content types like the underused PDF slideshows were seen as more dated and in need of update or removal. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493856052501-D1KQW4QUAKF0H653M1Z8/image-asset.jpeg Work Prioritizing content types according to themes during near the end of the workshop. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493853986036-I3D8LP051731YPAQAVVV/image-asset.jpeg Work Hard at work writing hopes and aspirations for the project as love letters from the future. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493863525540-AJFNR3C6FFK989NQJ0VL/image-asset.jpeg Work Content conversation plan checklist - summary version of the plan meant to help inform and align all team members about their responsibilities during each step of the process. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494194586381-BDX6ZEW5BA0WF7N3UZ9R/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494192964802-3DQAWY12S65PM8YMAQM6/image-asset.jpeg Work Design tenents, features and content based on startegic insights gained during the discovery phase of the project. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494193503958-98TS4GPRUAIWXFTDOCIX/image-asset.jpeg Work Proposed content flow for the tool, we wanted to focus on a limit amount of steps while providing relevant educational content at appropriate moments throughout the process. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494191994799-74HS1CFLI87SQ6SW5EKV/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494192136305-BZRKI9CRU7GTCBNBN1XX/image-asset.png Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494194540005-UVBGB6BQCRDRWHRN853T/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494193838605-NOZXW8EORF4EM1K73PIM/image-asset.png Work User flow on mobile showing the final designs - brand requirements and time constraints ultimately limited the scope of our designs. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494192447339-GT7MQHLRNYQNYD7ROROA/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494192494350-ZQ1TN3GDTH0Y2OK2OJ7L/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494193134085-KA2QIYL9IMBQX4NLTLIP/image-asset.jpeg Work Initial sketches of the entry flow for the tool. https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493656572008-46E75C0RZ5H83M7RHNFB/_Festival_at_Bermondsey.png Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493665996838-5OZI64ERYJP9CHL7MBFY/RC_Stationery_mock_up_ALT.jpg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1493758174765-NM09UYHVBFIJ0NF6N1Z8/IMG_0694.JPG Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494173644699-U46ZE9XJ4GTBAWOYPB4B/IMG_2147.JPG Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494210030496-YER5RD9NEEWJHKZD8NPO/IMG_5342.JPG Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494212869056-1OIJ6HNBO5VPXTRSONLA/tumblr_mmslrwZvqE1sr0tzoo7_1280.jpg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1494213320446-M8EITINAPI9GT48PNE1P/sonja-langford-974.jpg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1495139736638-V32PRNB8MF0LCJFOCUPP/Magazine_notebook_budget.png Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1496233399619-QCT9261AI6NY2FAEH4JZ/welvie_thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1420745972260-Y0N16SK6AXATCDX7MEAE/NWH_thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1455476122173-PRVZJ7O8WHPNHL7YH4M4/WorkBC_thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/53373976e4b0363476e49007/1455476390580-BMMJ7NX838F39DI4IGLT/BB_thumbnail.jpg Work http://www.jacquiklugman.com/vanguard-bureaucratic-suspense daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452634113588-M32DA4VU1QCEBLOKWCBV/main.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698923-SREVHETD6RNYH16WLS5K/full-landscape.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654663-XU9XK3PJ7V4Q9PR3OM65/close-portrait.jpg Vanguard: Bureaucratic Suspense - I envisioned political figures stuck in Capitol Hill like fruit in a gelatin mold. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654685-KJ1URBHJSVCK5D1PUG3U/close-portrait-2.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633699077-35U8OWGO56S54W2RF8TC/magazine.jpg Vanguard: Bureaucratic Suspense http://www.jacquiklugman.com/kipp-harbor-times daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767403805-KN8Z62OADRLLPKN8YA4P/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767279224-813H6OYK1363VPX4Y0MT/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452557556634-PO1XOYQ0KN2HX9ADYKH6/close-landscape.jpg Kipp Harbor Times - I looked into our 34th president’s accomplishments and was interested to discover that he created the interstate. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638051-1LLPLYCRXOBTE8WAK8XB/head-portrait.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638081-R7T7CSD19BDYHKWBAWH3/header-portrait-2.jpg Kipp Harbor Times - So I incorporated the meandering patterns of our highways into the fragmented design. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566875204-QCVG0UNW807VF00ACAUV/close-portrait.jpg Kipp Harbor Times http://www.jacquiklugman.com/a-berlin-guide daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg A Berlin Guide - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg A Berlin Guide http://www.jacquiklugman.com/morale daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703233250-IM5BFXP1MAIXWP6BDQM8/relax.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235173-J8VISCZ1CRJIS9GD40K9/work.jpg Morale - The result was a six-piece collection of motivational words that, for me, hold a lot of meaning. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703234323-7H1DDQUVRD9GBFVJNMQX/tone.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703231449-OX10SZHWJMNCP33LPG7P/create.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703232145-5IIRH99I5BE7J0EK2MQY/laugh.jpg Morale http://www.jacquiklugman.com/contact daily 0.75 2017-05-08